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Econometrics Case Study

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We know that 92% of customers WANT to support brands taking positive climate action, but how does that actually impact on brands that are taking steps to be more sustainable? We looked at multiple data points from 6 of our favourite brands to find out how working with One Tribe impacted on their eCommerce results!

Newsletter Signup Conversion Rate

Newsletter Signup Conversion Rate

We’ve seen an increased focus on newsletter signups since the IOS 15 tracking changes. Why? Because owning customer data and not relying on paid media has an even higher value than ever before.

Before joining One Tribe many brands were securing sign-ups to their newsletters ranging between 1.7% and 2.4%.

Now, working with One Tribe, they are seeing an average increase of 29.14% year on year!

Before

1.7% - 2.4%

After

29.14%

Sales Conversion Rate

Sales Conversion Rate

High conversion rates are the lifeblood of any eCommerce store and we are focused on helping the brands we work with to increase their website CVR through climate action incentives.

Those conversion rates can vary across sectors though. In the fashion and accessories sector the average is 1.02% whilst in the food and beverages sector that can be 4.79%.

On average, once a brand is working with One Tribe they are achieving an increase in sales conversions of 10.47%.

Before

1.02%

After

1.12%

4.79%

5.29%

Average Order Value

Average Order Value

Even small changes in average order value can have a big impact on the top-line for your eCommerce store. The One Tribe toolkit empowers your team to increase that order value because each order is linked to climate action.

Before joining One Tribe brands were securing an average order value of £21.72. Now, that average order value is £33.80, an increase of 23.38%!

Before

£21.72

23.38%

After

£33.80

Repeat Sales

Sales Conversion Rate

Finding new customers is hard, so when you have them, building loyalty and generating repeat sales is vital. We looked at the increase in sales from existing customers year on year, with a range from 20.83% to 69.9%.

The resulting average being a 43.91% increase in sales from repeat customers.

20.8%

69.9%

43.91%

SUMMARY

Climate Action increases customer conversions!

So what have we learned? We already knew that customers would WANT to support brands taking climate action. But now we can see it in business results, tangible figures which can be measured and discussed with the team. This is real-world data showing that customers will:

Consider sustainability a key part of their buying decision

Spend and spend more for a sustainable option

Customers are more likely to sign up to newsletters and take marketing actions

Remain loyal to brands, buying often with sustainable-conscious brands

+47%

Newsletter Conversion
Rate Increase

+2.78%

Sales Conversion
Rate Increase

+32%

Newsletter Conversion
Rate Increase

+34.7%

Average Order
Value Increase

+16%

Sales Conversion
Rate Increase

+12.6%

Sales Conversion
Rate Increase

Would you like results like this for your business?