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Koi Footwear

Koi launched their climate action campaign within 7 days with One Tribe




100% Vegan brand who are 'putting the fun back into footwear'


Koi Footwear had the following objectives:

  • Enable customers to have a positive impact when they shop


  • Offset CO2 by protecting rainforest


  • Create engaging social media campaign


  • On-site promotion to increase product sales

How Did We Create The Campaign?

Koi created a specific range of ‘Climate Action’ products in their shop to increase sales – the Planet Protectors range!

One Tribe provided the messaging and Koi created vibrant and animated social media posts and stories to showcase the campaign.

Each targeted product sold protects 60 square metres and 15 trees.

One Tribe provides a ‘real-time’ Climate Impact Page, which shows the live impact including Trees, Meters, acres protected and CO2 stored. Aligning Koi Footwear with several of the United Nations Sustainability Goals

One Tribe provides a ‘real-time’ Climate Impact Tree Counter that tracks trees protected ecvery time a purchase is made.

Case Study Results

  • 229 promoted products sold in 1 week


  • 600+ likes in 24 hours on Instagram


  • Multi-channel campaign created and launched within 7 days


  • Each product protects enough rainforest to store 2.22 cubic metres of CO2

“We created our first climate action campaign with One Tribe in less than a week. They were super helpful with messaging, campaign strategy and the look and feel of our campaign. Now our customers can save rainforest by buying from our Planet Protectors range, and our customers love it!”

Plyska Genova

PR & Marketing Manager, Koi Footwear

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