HOW IT WORKS
We provide brands with all of the resources and guidance they need throughout the
certification journey, which typically takes about 1-3 months from start to finish.
Time to Complete
Small Brands: 1-2 hours
Large Brands: 1-3 months
(including data aggregation)
How the BEE Works
It all starts here: creating a solid estimate of the carbon emissions from making and delivering your products and services. Your footprint for certification includes Scopes 1, 2, and upstream Scope 3 emissions (per the Greenhouse Gas Protocol).
If measurement sounds overwhelming, expensive, and complex, don’t worry. We’ve simplified the process by creating our own software tool, the Brand Emissions Estimator: the “BEE.”
Scope 1, 2, and 3 emissions represent the entirety of a carbon footprint from a company’s activities.
The team hops into the BEE, and drops in its headquarters location (United States), annual spending ($50M), and spending broken down by product. The BEE provides the team with a high-level estimate of their carbon footprint of 67,145 tonnes of carbon equivalent.
The team then refines the estimate using operational data. This begins with a data aggregation step that requires the team to track down data on InTents’ operations. Then the InTents team can use the BEE to calculate their 2019 carbon footprint: 67,145 tonnes of carbon dioxide equivalent (tCO2e).
Time to Complete
Up to 2 weeks to complete and
document your purchase
Once you’ve calculated last year’s emissions, it’s time to purchase carbon credits to remove them from the atmosphere. That’s how you become “neutral”: one carbon credit removes or avoids one tonne of carbon emissions. Projects like reforestation remove carbon from the atmosphere, while renewable energy avoids emissions from traditional fossil fuels.
One carbon credit is a certificate generated when someone takes an action to eliminate or avoid the emission of one metric tonne of greenhouse gas emissions. Entities that develop carbon eliminating or avoiding projects can produce carbon credits, which are then verified by a third-party.
The market for carbon offsets has a strong system of third-party verification. Climate Neutral relies on this system, with a few of our own modifications to help us feel confident that we’re recognizing quality offset projects that generate credits using the most trustworthy and rigorous standards.
These are the offset standards that Climate Neutral allows:
These groups set the bar for the market by laying out the process which ensures carbon credits meet the ‘big six’ requirements: real, permanent, quantifiable, verifiable, enforceable, and additional. Any project following the standards above must undergo a rigorous independent third-party verification in order to generate credits.
Offsetting your company’s entire carbon footprint is currently cheaper than you might think. A good estimate is that it will cost about 0.4% of your annual revenue. So if your revenue for 2020 is projected to be $100M, you can expect to pay about $400,000 to offset your emissions for the year.
To encourage strong and well-rounded portfolios, we developed a set of portfolio requirements for the types of credits that can allowed to be used in our certification. Certain projects, like forestry projects, can make up your entire portfolio, while others, such as energy efficiency, can only make up a portion of your portfolio. Other projects, such as large-scale hydropower, are prohibited because of the unintended consequences they can have on the environment. You can view the full set of eligible projects in our Standards. To make it easy, we've pulled together qualified offset projects into the Climate Neutral Offset Pool, ensuring your credits will count toward certification.
InTents purchased its credits through the Climate Neutral pool, which included:
The pool’s weighted average cost was $5.00 per credit, meaning InTents spent $335,725 to offset its entire footprint, in line with their cost estimate of 0.4% of annual revenues, which were $80M in 2019.
Time to Complete
1 week to develop plan.
1 to 2 years to implement.
We require all brands to develop and implement a reduction action plan (RAP) to reduce their emissions over the next 12-24 months.
We’ve developed guides to help you determine where, and how, you can reduce your emissions. Our network of 140+ brands is also a great resource for crafting your reduction action plans.
A reduction action plan outlines what scope/category you’re aiming to reduce, your target, the timetable for achieving it, and how you’ll actually get it done.
You do not need to quantify your reduction goals in tonnes of carbon, but we recommend it. For example, saying “We’ll switch our materials to recycled materials” is OK, but “We’ll switch 70% of our aluminum purchases to recycled aluminum” is a better goal. An even better option is to align with Science Based Targets, developing a target like “We’re committing to buying 100% green power in 2021, which will reduce our Scope 2 emissions by 22 tonnes of carbon.”
You will be required to report on your reduction progress annually. Your progress is included on your brand profile page on our website.
The BEE uses economic data to produce an estimate of your footprint, which is then refined with your actual operational data. InTents buys a lot of polyester material, aluminum, and packaging paper and cardboard. The team decided to switch 20% of their materials to recycled versions, which are far less carbon-intensive. Another big source of emissions was the amount of corporate air travel, so InTents will rely on video calls to cut down air travel by 20%.
After you’re officially certified, your company will join all of the other certified brands in our brand directory and you can begin displaying the label on your products and packaging.
Join today and show the world that you’re ready to tackle your carbon emissions..