It is Earth Day today. The 22nd April 2021. And we’ve decided to celebrate the occasion with 6 amazing sustainable brands with a story to tell, from across America, Australia, and the UK. Forget the greenwashers, these 6 One Tribe brands are the real deal.
Panda is a London-based sustainable brand specializing in homeware. Founded in 2015, they use bamboo fabric from the backwoods of South East Asia to make their pillows, bedding, and duvets – offering sustainability for the very comfiest of homes.
Bamboo really is remarkable, it is the fastest growing plant on the planet. And uses only a third of the water cotton does. And Panda takes sustainability seriously throughout their supply chain, their bamboo all organically and ethically sourced.
Panda only harvests from sustainable bamboo forests which are 100% organic and free from pesticides, fertilizers, and herbicides. Likewise, they only use ethical factories, and all of their suppliers have to meet the Sedex Members Ethical Trade Audit.
“This Earth Day we are launching the Panda Circle of Life Initiative. This initiative is the first of its kind in our industry, and we hope to inspire other homeware brands to take on the same responsibilities for their products, long after the initial purchase. Panda products are designed to last, but when they come to the end of their life, customers can contact us and we will collect the item(s) from them and recycle or repurpose responsibly. This is detrimental for us to have a fully closed-loop system where we can make it easier and cheaper for our customers to recycle their Panda products. Unfortunately, every year 14 million duvets, pillows and mattress toppers end up in UK landfills. This needs to stop.” Tamir, Director at Panda.
Mela makes weighted blankets as well as pillows, sheets and sleep masks. They’re another UK-based sustainable brand and are committed to reducing stress by improving sleep.
They have a product range that is woven from 100% Eucalyptus, sourced from regenerative forests in Europe. Eucalyptus is 100% compostable and biodegradable and uses ten times less water than cotton during manufacturing.
Tencel, the eucalyptus-based vegan silk, is an environmental superstar when it comes to fabrics. It requires fewer chemicals than cotton or bamboo, and all of Mela’s sheets are Oeko-Tex certified to ensure they are free from any harmful chemicals or toxins.
Like Panda, Mela only uses environmentally responsible processes, harvesting their raw materials from regenerative forests in Austria and the Czech Republic.
Koi Footwear are all about vegan shoes aimed at a younger audience: observers of a certain age might even call them ‘trendy.’ Either way, what is trendy is their commitment to being a compassionate, sustainable brand.
They’re 100% vegan, all their boxes are recyclable, and the packaging inside their boxes have had a recent overhaul, swapping plastic bags and polystyrene for recycled paper bags and stuffing.
Koi admit they’re a work in progress, but, then again, aren’t we all. And they’re definitely moving swiftly in the right direction on their journey as a sustainable brand. As with all One Tribe partners, every one of their sales helps to protect the rainforest.
They have even created a Planet protectors range on their site that protects rainforest with every purchase!! So far, Koi and their customers have helped us to protect 40,485 trees.
“Earth Day is a chance for us to take some time to reflect on the key issues facing the earth right now. We can come up with new ideas that will benefit the planet and highlight what we can all do on a daily basis to reduce our impact.
Brands need to make their voice heard today – silence is not acceptable any more!!”
Plyska, PR and Marketing Manager, Koi Footwear
From the opposite side of the Atlantic comes another sustainable brand, Nuzest. Nuzest makes protein shakes, pea protein, and their business practices are governed by another three P’s: People, Planet, Products.
Their Clean Lean Protein is made from Golden Peas grown in Northern France and transported by waterway to Belgium, where it is processed at a family-run sustainable business.
Most protein is made from whey, the liquid remaining after milk has been curdled and strained. Our reliance on cows, however, is killing the planet. If cows were their own country, they would be the third-biggest greenhouse gas emitter in the world.
Basically, steer clear of cows. And so as the global protein market continues to grow, Nuzest is leading the way as a sustainable brand seeking an alternative to Whey.
Swisse is an Australian wellness brand and is committed to climate action and sustainability. Their team in London uses renewable energy sources, and Swisse offset all the emissions they produce at work, whether they be from waste, flights, electricity, gas, water, or computer services.
“Sustainability is the core pillar of our business,” Nykkea Maretic, Senior Marketing Manager at Swisse Me, told us. “For instance, we use ‘bioplastic’ jars made from sustainably sourced sugar cane to minimize the impact of plastic on the environment, and we are aiming to achieve B Corp certification by 2022. Earth Day allows us all to focus on the importance of climate education.”
We look forward to welcoming Swisse on team B Corp too.
Gung Ho is an ethical and sustainable fashion brand based in London. It was founded by Sophie Dunster, whose father is a zero-carbon architect. They use sustainable fabrics, and every year pick an environmental or societal issue that they base a collection around and raise funds for.
So far, their themes include ‘Climate Change,’ ‘Food For Thought,’ ‘Plastic,’ ‘Oceans’ and ‘Precious Insects.’ Next week, the new Gung Ho x The Worldwide Tribe collection launches around the theme of ‘Displacement.’
In 2019, weather-related hazards triggered 24.9 million displacements in 140 countries around the world. Climate change and displacement are intrinsically connected.
In our developed, capitalist countries, brands have so much influence; it is important that sustainable brands like Gung Ho raise awareness and drive action. There is so much we can all do. In the words of Sophie herself:
“It’s exciting to have a day to celebrate our planet and refocus on what needs to be done, but it’s important these conversations lead to the everyday actions that become part of our lifestyles and actually generate the change that is needed.
Our Action print is packed full of daily changes but moving forward we encourage you to make one change at a time, embed that into your lifestyle, then when it becomes second nature, move on to the next.
This way it doesn’t become overwhelming and too difficult. Give yourself targets, for example, if you are a big meat eater, ease yourself into eating once a week, experiment and enjoy the process of cooking with these different flavours and ingredients.
One of the biggest impacts we have as consumers is what we support with our purchases. Don’t just look into the type of companies you are buying from and what they do, but change your bank so that your account and savings aren’t directly undoing a lot of the good you are supporting.
Consider changing your energy supplier – there are now lots of sustainable alternatives to the traditional big 6, and this simple change makes a big difference. Finally, as things start to open up again, support the brands and hospitality you want to see stay.
Without the support, they may not be able to keep going! We can’t wait to be able to support more sustainable restaurants and feel inspired by new ways to cook local, seasonal produce.”
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