Claro Money

CASE STUDY

Claro Money

Claro Money commit to protect 1,000,000 trees in the rainforest.

Claro Money go green and reduce cost to acquire new customers by 33%

Claro Money is an ethical digital financial coach that helps you grow your money via a new investment app

SOCIAL NETWORK

Twitter

SOCIAL NETWORK

Instagram

Goals / Needs

Claro Money wanted to protect 1,000,000 Trees and attract more environmentally-conscious customers while reducing social ad spend.

  • Increase signups by more than 30%
  • Reduce cost of acquisition by more than 20% for ad campaigns
  • Increase customer engagement both pre and post sign-up
  • Raise profile and enhance brand equity as a business for good

How did we create the campaign?

“Not only have we acquired more customers through the One Tribe campaign, but those customers have remained more engaged post-sign-up.”

Anna

Product Marketing Manager, Claro Money

Claro Money
Claro Money

Created a campaign with an objective to protect 1 million trees by end of 2021

Multi-channel social campaign across Twitter, Instagram and Facebook

Claro Money
Claro Money
Claro Money

Impact page launched on website, aligning brand values and UN Sustainability Goals

One Tribe provides a ‘real-time’ Climate Impact Tree Counter that tracks trees protected every time somebody signs up to the Claro Money App.

Claro Money

Claro Money Results

“We’ve started using One Tribe for all our marketing campaigns now because its been so successful”

Anna Panayi, Product Marketing Manager, Claro Money

  • 47% more sign-ups compared to the next-best-performing campaign

  • 33.7% reduction in cost per acquisition

  • 200% more clicks on One Tribe campaigns

  • 159% higher post engagement and 5x more social post saves

  • 15% higher engagement from customers post signup
Claro Money App

Claro have protected 311,500 trees to date (June 2021) and are on course to protect one million trees by the end of 2021 with forecast month on month growth.

Claro Money

Claro Money Testimonial

“The One Tribe Campaign was our best performing campaign to date. The engagement was five times higher and cost our per conversion was 33% lower on average across Instagram, Facebook and Twitter!”
Anna PanayiProduct Marketing Manager, Claro Money
Anna Panayi

Would you like results like this?

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One Tribe

TR[1]BE is a Climate Action Platform engaging businesses and their customers to make a positive environmental impact.

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