Claro Money protected 1,000,000+ trees in the rainforest.
Claro Money is an ethical digital financial coach that helps you grow your money via a new investment app
Claro Money wanted to protect 1,000,000 Trees and attract more environmentally-conscious customers while reducing social ad spend.
“Not only have we acquired more customers through the One Tribe campaign, but those customers have remained more engaged post-sign-up.”
Product Marketing Manager, Claro Money
Created a campaign with an objective to protect 1 million trees by end of 2021
Multi-channel social campaign across Twitter, Instagram and Facebook
Impact page launched on website, aligning brand values and UN Sustainability Goals
One Tribe provides a ‘real-time’ Climate Impact Tree Counter that tracks trees protected every time somebody signs up to the Claro Money App.
“We’ve started using One Tribe for all our marketing campaigns now because its been so successful”
Anna Panayi, Product Marketing Manager, Claro Money