Claro Money go green and reduce cost to acquire new customers by 33%
Claro Money protected 1,000,000+ trees in the rainforest.
Claro Money is an ethical digital financial coach that helps you grow your money via a new investment app
SOCIAL NETWORK
Twitter
SOCIAL NETWORK
Instagram
Goals / Needs
Claro Money wanted to protect 1,000,000 Trees and attract more environmentally-conscious customers while reducing social ad spend.
Increase signups by more than 30%
Reduce cost of acquisition by more than 20% for ad campaigns
Increase customer engagement both pre and post sign-up
Raise profile and enhance brand equity as a business for good
How did we create the campaign?
“Not only have we acquired more customers through the One Tribe campaign, but those customers have remained more engaged post-sign-up.”
Anna
Product Marketing Manager, Claro Money
Created a campaign with an objective to protect 1 million trees by end of 2021
Multi-channel social campaign across Twitter, Instagram and Facebook
Impact page launched on website, aligning brand values and UN Sustainability Goals
One Tribe provides a ‘real-time’ Climate Impact Tree Counter that tracks trees protected every time somebody signs up to the Claro Money App.
Claro Money Results
“We’ve started using One Tribe for all our marketing campaigns now because its been so successful”
Anna Panayi, Product Marketing Manager, Claro Money
47% more sign-ups compared to the next-best-performing campaign
33.7% reduction in cost per acquisition
200% more clicks on One Tribe campaigns
159% higher post engagement and 5x more social post saves
15% higher engagement from customers post signup
Mission accomplished and more! Over the last 12 months Claro money has protected over 1,000,000 trees!
Claro Money Testimonial
“The One Tribe Campaign was our best performing campaign to date. The engagement was five times higher and cost our per conversion was 33% lower on average across Instagram, Facebook and Twitter!”