CASE STUDY
Goose Studios
Sales conversion rates on promoted products increased by 42%
Goals / Needs
Goose Studios had the following objectives:
- Increase newsletter signups conversion rate by >20%
- Reduce cost of acquisition for their CRM database from paid campaigns by >10%
- Increase sales on promoted products by >20%
- Integrate climate action into their day to day customer engagement to increase loyalty
How did we meet those goals?
Changed existing messaging on newsletter signups to promote rainforest protection with every new customer.
Created automated email follow up to send customers a rainforest saver badge.
Added rainforest incentive to promoted product ranges where customers could save 20 and 50 square metres per product sold.
Results
Newsletter signup conversion rates increased by 32% (12% ahead of target) on average in the 4 months after setting the newsletter campaign live:
This reduced their cost of acquisition by 21% (11% ahead of target)
Sales conversion rates on promoted products increased by 42% (22% ahead of target)
