CASE STUDY
Goose Studios
Sales conversion rates on promoted products increased by 42%
Goose Studios are a UK-based 100% organic clothing company that make men’s and women’s clothing that ‘doesn’t cost the earth’.
WEBSITE
Shopify
EMAIL PROVIDER
Mailchimp
Goals / Needs
Goose Studios had the following objectives:
- Increase newsletter signups conversion rate by >20%
- Reduce cost of acquisition for their CRM database from paid campaigns by >10%
- Increase sales on promoted products by >20%
- Integrate climate action into their day to day customer engagement to increase loyalty
How did we meet those goals?
Changed existing messaging on newsletter signups to promote rainforest protection with every new customer.
Created automated email follow up to send customers a rainforest saver badge.
Added rainforest incentive to promoted product ranges where customers could save 20 and 50 square metres per product sold.
Case study Results
Newsletter signup conversion rates increased by 32% (12% ahead of target) on average in the 4 months after setting the newsletter campaign live:
This reduced their cost of acquisition by 21% (11% ahead of target)
Sales conversion rates on promoted products increased by 42% (22% ahead of target)
