Goose Studios are a UK-based 100% organic clothing company that make men’s and women’s clothing that ‘doesn’t cost the earth’.
Changed existing messaging on newsletter signups to promote rainforest protection with every new customer.
Created automated email follow up to send customers a rainforest saver badge.
Added rainforest incentive to promoted product ranges where customers could save 20 and 50 square metres per product sold.
Newsletter signup conversion rates increased by 32% (12% ahead of target) on average in the 4 months after setting the newsletter campaign live:
This reduced their cost of acquisition by 21% (11% ahead of target)
Sales conversion rates on promoted products increased by 42% (22% ahead of target)
One Tribe is a Climate Action Platform enabling businesses and their customers to make a positive environmental impact.
