Claro Money

Claro Money is an ethical digital financial coach that helps you grow your money via a new investment app.

Claro Money commit to protect 1,000,000 trees in the rainforest.

CASE STUDY

Instagram

Twitter

Claro Money go green and reduce cost to acquire new customers by 33%t

01.1 - Project Goals

Goals/Needs

Claro Money wanted to protect 1,000,000 Trees and attract more environmentally-conscious customers while reducing social ad spend.

Increase signups by more than 30%

Reduce cost of acquisition by more than 20% for ad campaigns

Increase customer engagement both pre and post sign-up

Raise profile and enhance brand equity as a business for good

02.1 - How did we do it

How Did We Create The Campaign

Created a campaign with an objective to protect 1 million trees by end of 2021

Multi-channel social campaign across Twitter, Instagram and Facebook

Impact page launched on website, aligning brand values and UN Sustainability Goals

One Tribe provides a ‘real-time’ Climate Impact Tree Counter that tracks trees protected every time somebody signs up to the Claro Money App.

01.1 - Project Results

Claro Money Results

47% more sign-ups compared to the next-best-performing campaign

33.7% reduction in cost per acquisition

200% more clicks on One Tribe campaigns

159% higher post engagement and 5x more social post saves

15% higher engagement from customers post signup

Anna Panayi
Product Marketing Manager – Claro Money

We’ve started using One Tribe for all our marketing campaigns now because its been so successful

Claro have protected 311,500 trees to date (June 2021) and are on course to protect one million trees by the end of 2021 with forecast month on month growth.

“The One Tribe Campaign was our best performing campaign to date. The engagement was five times higher and cost our per conversion was 33% lower on average across Instagram, Facebook and Twitter!”

Anna Panayi

Marketing Manager, Claro Money App