The Climate Crisis – The Most Serious Threat Facing Us

Ric Porteus

Ric Porteus

Annual CO2 emissions by world region
photo credit:

Our world’s climate conditions are in constant change, humanities future set to reach a tipping point of no return. This week, we’ll discuss how the climate crisis is the most serious threat facing our planet. A threat which coincides with increasing CO2 emissions caused by tropical deforestation. The climate crisis represents a global challenge that requires immediate action. Collectively, as one tribe, we can make a difference, doing our bit with businesses to stop it.

Get our best content on Climate Action in your inbox every week

How can we improve our understanding of the climate crisis? 

Avoiding further climate change will require stabilizing and ultimately reducing CO2 levels in the atmosphere. This can be achieved most cost-effectively through the conservation of tropical forests and sustainability planning. To achieve this, One Tribe has aligned with the United Nations Framework Convention on Climate Change (“UNFCCC”). One Tribe’s solution provides an opportunity to take action on tropical deforestation issues around the world. Doing so whilst work with businesses and their customers to make a positive impact now.

One Tribe is positive that we can succeed together if we accelerate our understanding of the challenges we face. In the words of Greta Thunberg, “hope lies in the fact that people don’t know what is going on. If we become aware, then change can happen.” That is where One Tribe comes in.  In the delivery of awareness through a collective of businesses and communities who share the same goals, we can tackle climate change head-on. 

An image of a heat map showing clearly the change in Co2 emissions around different parts of the world
photo credit:

Businesses and NGO’s can come together to deal with the climate crisis

One Tribe will unite businesses and NGOs to establish a collective with the single-minded purpose. “Saving as much of the world’s threatened rainforests and tropical ecosystems” as possible. One Tribe is currently collaborating with several organizations to raise awareness about climate change. Promoting tropical forest conservation and natural regrowth as one of the more cost-effective solutions to aid in CO2 reductions. One Tribe is focused on several projects globally. Focused on protecting rainforests within the Amazon basin and across the globe.

An image of the amazon river winding within the forest. Full credit to CEDIA
photo credit: CEDIA

Linking businesses directly to conservation projects and the climate crisis

When we look at the alternatives, many conservationists are concerned. They fear that tradable carbon credits for forested land could lead to land grabs and evictions. One Tribe, by aligning with the UNFCCC framework, will focus on protecting indigenous communities. Achieved by raising awareness about climate change through initiatives like the Bali Action Plan. The plan clearly lays out new tropical forest sustainability procedures. Most carbon markets have never materialized.  Most funding for the United Nations – Reducing Emissions from Deforestation and Degradation Plus ‘(UN-REDD+) comes from public funds rather than businesses. Providing businesses with a direct link to conservation projects, as opposed to using carbon credit projects, can both increase effectiveness and customer engagement levels.

An image of Bali Action Plan being discussed by delegates at COP 13
photo credit: UNFCCC

Partnerships and indigenous land projects can save sites from destruction

One Tribe is committed to rainforest conservation as a means of dealing with climate change. Amongst other things, because of its incredible potential for CO2 storage in a cost-effective way. For instance, on One Tribe’s first indigenous land project in Peru, with partners, Rainforest Trust and Center for the Development of an Indigenous Amazon (“CEDIA”). A £20 donation can protect up to five acres of Amazon rainforest in Peru. This keeps approximately 3,675 metric tons of carbon dioxide stored. If this land were to be burned or chopped down, the carbon released into the atmosphere would be equal to the yearly carbon dioxide released of approximately 781 U.S. cars. If all the money needed were to be raised to fulfil this project with the Rainforest Trust and CEDIA then over 616,263 acres, much of it earmarked for logging – will be saved from destruction and guarded by indigenous communities. 

Rainforest Trust proves that carbon can be stored through intact forests forever

The carbon Rainforest Trust secured last year alone was equal to the yearly average emission of approximately 40.1 million cars in the U.S. That’s almost twice as many cars as in the U.S. State of California alone. The Rainforest Trust has already protected over 23 million acres, trapping significant amounts of carbon. They have reduced the CO2 emissions equivalent to every passenger vehicle currently on the planet. 1.06 billion-plus 278 million more. Millions and millions of more tons of carbon can be stored in future project sites that have already been identified. Together with Rainforest Trust, One Tribe will be able to conserve these intact forests forever, in turn contributing to the reversal of climate change. 

One Tribe is aligned with the United Nations Sustainability Goal Number 17 ‘Partnerships for Goals.  We also endorse fully the UN’s Sustainability Development Goals. We believe that by collaborating and working with global businesses, organizations, founders, and CEO’s to develop marketing and customer engagement tools that engage businesses and their customers in unified climate action. This messaging and marketing opportunity will drive sustainable business growth and global climate action for those businesses that join as one tribe to fight climate change.

climate crisis, climate conditions, world’s climate crisis, climate crisis threat, CO2 emissions, tropical deforestation, climate change threat planet, climate change threat world, one tribe climate change, businesses climate change, business climate change, CO2 levels atmosphere, UNFCCC, UNFCCC and One Tribe, Great Thunberg change can happen, businesses and communities climate change, businesses and NGO’s climate change, businesses and NGOs climate change, protecting rainforests, protecting rainforests amazon basin, CO2 reducations, CO2 reductions Amazon basin, CO2 reductions amazon rainforest, tropical rainforest conservation, tradable carbon credits, reducing emissions from deforestation,  carbon credit projects, conservationists carbon credits, rainforest trust climate change, amazon rainforest Peru, indigenous communities rainforest trust, rainforest trust CEDIA, CEDIA, CEDIA climate crisis, carbon rainforest trust, united nations sustainability goal, sustainability development goals, climate action, fight climate change, marketing opportunity climate change.