The 5 Best eCommerce Platforms for Selling Products Online 2021

Krista Greenaway

Krista Greenaway

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The best eCommerce platforms, where are they?

eCommerce is the art of selling online. It has now become one of the most popular methods of shopping worldwide.

Global eCommerce sales are forecast at $4.891 trillion with predictions estimating that ecommerce sales are going to grow to $6.4 trillion by 2024.  

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Retailers are officially making more revenue than ever by going digital, and consumers have developed a preference for online shopping over high street shopping. With that being said, if you’re ready to start selling online, it’s worth looking at which eCommerce platform is best for developing a site that gets your consumers to commit to that buy button.

What is an eCommerce platform and why do I need one?

Think of an eCommerce platform as your toolbox for building not only your brand but your website and all the technicalities behind it.

If you wish to start selling online you’ll need to use an eCommerce platform whether it be integrated into your site as an additional shopping function or works as a singular platform to develop everything from the website itself to the online store.

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Choose the right eCommerce platform for you

No one eCommerce platform fits all. There are multiple eCommerce shopping providers out there that can help you build the perfect online store depending on your needs. 

Here’s a list of the top 5 providers and some of their note-worthy benefits that help you build a personalised site to sell products online.


1) Shopify

Shopify is a great platform that makes eCommerce shopping an easily digestible topic. It’s the ideal platform for beginners, dropshippers, small businesses, and large businesses alike. Depending on your chosen plan, Shopify offers a range of features that allows your business to be solely managed or grow to great heights.

Their greatest benefit is that Shopify encourages users to work with numerous partners and plug-ins to build a well-rounded site that can function in any particular manner. For example, you’ve built your site and now want to integrate sustainable shopping functions.

Simply install the One Tribe integration to protect rainforests, trees, indigenous land and offset carbon emissions with every product purchase. 

  • Easy to use
  • Extremely fast load time
  • Can sell unlimited products


Shopify prices are highly reasonable with the amount of benefits and support they offer for free.

All users are eligible for a free 14 day trial period which then moves on to your desired subscription plan which starts at $29/month and 2.9% + $0.30 per transaction for the Basic Shopify plan. 


2) Wix

Wix is the perfect website builder for those that value design as highly as function. It’s known for its amazing themes and website design functions that makes any person feel like they’ve just been awarded a diploma in graphic design.

Looks aside, Wix’s eCommerce features have evolved drastically in a few years making them a well rounded eCommerce platform perfect for solopreneurs and small eCommerce businesses. 

  • Easy to use 
  • Extensive range of free themes to choose from
  • Multi-channel sales capabilities and integrations


Similar to Shopify, Wix is free for 14 days, with plans starting from $28/month for their Basic Plan. Transaction fees depend on your payment gateway with Wix payments charging 2.9% + $0.30.


3) WOOcommerce

Woocommerce is the best integration model for those working off a WordPress website and wanting to sell online. Many eCommerce platforms are known to do “all jobs” but, despite what you may think, that’s not always a winning factor. Especially if you have already built your website externally using a site builder like WordPress.

For WordPress users that may have sold via affiliates in the past and are now looking to trade independently, woocommerce is for you. 

  • Easy integration
  • Highly customizable
  • Solid SEO tools


WooCommerce is free with use of standard features on a self-hosted WordPress site. Prices start from $29 for additional extensions and transaction fees depending on your payment gateway. WooCommerce is also included in the $45/month billed annually eCommerce plan from


4) Squarespace

You will often hear Squarespace promoted among the likes of YouTubers and other creative thinkers.

It’s a platform that works best for small businesses, businesses whose primary function is not selling but still offers some form of ecommerce, or independent sellers. Squarespace is most well known for its stunning designs perfect for those creative thinkers that want simple functionality but mind-blowing visual impact. 

  • Easy integration
  • Offer the best designs
  • Solid SEO tools


Squarespace is free for 14 days, offering the cheapest follow up plans starting from $16/month or $12/annually. Their advanced plan is still highly reasonable with middle-man plans also offered.

Big commerce

5) BigCommerce

The key is in the name, Bigcommerce functions best for large businesses selling a large volume of products.

It’s also great for those of you that wish to expand their online operations or take their in-store success online.

  • Flexible and scalable
  • Excels with multi-channel selling
  • Solid SEO tools


BigCommerce subscription fees start from just $29.95/month for their standard subscription capped at $50,000/year in sales.

Their Plus subscription starts from $79.95/month and is capped at $180,000/year. The figures aren’t a necessity but they do act as a good guideline in deciding if BigCommerce is the right fit for you.

Which eCommerce platform is best?

There is no best platform when it comes to selling online. The platform that works best is the one that can cater the best to your needs. Here’s a breakdown of our 5 best, recommended eCommerce platforms in their respective places depending on your need. 

eCommerce Platform            Best for                                      Also recommended for 

Shopify                                  Dropshipping                       Small- medium-sized

                                                                                               businesses,  bricks and mortar                                                                                                   stores going online.           

Wix                                        Small Businesses                     Independent businesses, bricks

                                                                                                and mortar stores going online.    

WooCommerce                     WordPress users                       Medium-sized businesses     

                                                                                                   SEO centric business                

Squarespace                        Independent businesses           Start-ups, small businesses,


BigCommerce                      Large businesses                      Bricks and mortar stores going

                                                                                                  online, SEO centric businesses,

                                                                                                 dropshipping businesses

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Find the right eCommerce platform for you

We’ve reviewed and listed the 5 best eCommerce platforms of 2021 based on what services they offer, fairness in pricing and functionality. Many eCommerce platforms function in a similar way and all can help you achieve your goals as a business.

But finding the right eCommerce platform is really dependent on your goals, and can be determined by aligning the eCommerce platforms functions with your primary function as a business.

Keep in mind- eCommerce platforms that also allow external integrations and plug-ins may be best if you’re seeking the most unique and tailored build.

We recommend integrating functions like One Tribe that work with all major eCommerce platforms to help you offset your carbon footprint and start selling sustainably online.

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