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Our genesis and why we began protecting rainforests

Ric Porteus

Ric Porteus

Image of the burning man festival in nevada as an air shot, where Ric and Tom discussed rainforest protection

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Hello, and welcome to One Tribe, a team dedicated to protecting rainforests. We hope you enjoy reading our first blog and the backstory on where we came from. It started in a desert which led to a wild bike ride in the dust. It wasn’t long before protecting rainforests was discussed. 

The concept of protecting rainforests was founded by a global-based team of entrepreneurs, scientists, and technology experts. Experts who are dedicated to helping businesses and their customers fight climate change. Achieved by protecting rainforests that would in turn store and sequester CO2 from our world’s atmosphere. 

So how did One Tribe come into being and why we began protecting rainforests? Our co-founders Ric Porteus and Thomas Murray met at the infamous Burning Man Arts Festival in the Nevada Desert in 2014. At the time Ric Porteus was a Director of the world most iconic nightlife and entertainment brand, the Pacha Group, based in Ibiza Spain. Ric was developing and building a global event marketing and ticketing platform. He was in search of a solution to incentivise ticket purchasers to make charitable donations during the checkout process. Ric then randomly just met Tom Murray riding their bikes in the middle of a dust storm in the Nevada Desert. Soon enough they started a conversation about the Amazon and protecting rainforests in the region. Soon after the spark of creativity was created out there in the dust!

They used their knowledge of events and networking to secure support at global events

Tom who was a Co-Founder of a rainforest conservation organisation focused on protecting rainforests by attaching meters of rainforest to apparel wear. He had spent the past decade working with rainforest protection and regeneration projects. As serendipity would have it, their minds raced with ideas, and when back in the default world they stayed in contact to further expand on this initial concept. Several years later, they were discussing the challenges of climate change and how to tackle them in a meaningful way. They were frustrated at the speed at which charitable donations were able to drive change, and agreed to find a better solution together. They both knew first hand the power and creativity of music events and festivals. They also knew how powerful harnessing their networks and friends in the music and event industry was too. So it was that they kick-started a project that collected donations when tickets to a festival or club event were purchased and used to fund rainforest regeneration. This was phenomenally successful with over 200 events globally taking part in the initiative.

Image of two stationary dirt bikes on stands with the view of the nevada desert in the background

3 problems solved via a gold standard for protecting rainforests

Ric and Tom designed a solution that solved three problems at the same time. Firstly, the needed to fight climate change by protecting endangered rainforest at scale. Then the need for brands to find a way to engage their customers in a more meaningful way. Also, they found a way of facilitating much-needed resource for consumers wanting to drive positive change by making conscious choices.

There was still one thing missing though. They needed to find a gold standard in Rainforest Protection. And so, after a lengthy process, they partnered with Rainforest Trust who were committed to regenerating rainforests in a really smart way. The Rainforest Trust runs projects globally and has, to date, saved 23 million acres of endangered rainforest since 1988, protecting 1.28 billion trees in the process. 100% of the donations which go to Rainforest Trust go directly to fund on the ground projects. A benefactor covers all of their administration costs, and every $ is matched to double its impact.

Typical image of the rainforest canopy from above with clouds close to the tree tops

How are One Tribe and the Rainforest Trust protecting rainforests together?

The Rainforest Trust is working with businesses in accordance with the United Nations Framework For Climate change initiatives. In turn,  One Tribe is on a mission to deliver sustainable growth for businesses via the world’s first climate action platform, empowering consumers to take action and see an immediate impact. One Tribe’s conservation partners have already protected 1.2 billion trees and an area the size of England,  20 million acres of rainforest.

This is only the beginning. Together one tribe being a major climate action platform, working with 1000 business to protect a billion trees. The land they sit on purchased and held in trust by partners such as the Rainforest Trust. With the upkeep of the trees and the eco-systems, that they sit within, managed by local indigenous. The work funded and supported by us, and likeminded businesses / Members of the tribe. 

The time to join as one tribe is here.  If not us, then who? And if not now then when? Let’s get involved in rainforest protection, protecting the lungs of the world. Join our tribe today. 

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