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Read the story behind the business. We’re going to share with you an overview of the One Tribe Impact Report 2021, and how we work to protect the rainforest and the planet.
An Environmental Impact Report (EIR) is created to inform the public and agencies stakeholders about the environmental effects of a business.
The ultimate goal is to identify measures to negate the adverse impact resulting from the business or to improve the outcomes of a project if the project itself is aimed at environmental sustainability.
So, businesses should be keen to report the environmental impact of their internal projects – first, as a social responsibility and second, to create awareness and to send a positive message to consumers and other businesses so that they can also become a part of this more positive movement.
We, at One Tribe, along with our reputed brands have protected thousands of acres of threatened rainforests across the tropics to fight climate change and saved endangered species.
We are proud to say that last year 2021, we funded 9 rainforest protection projects in partnership with The Rainforest Trust.
Our achievements doesn’t stop here and we have some more positive and ambitious goals for 2022. Our aim is to reach 1000 brands globally to save millions if not billions of trees through the power of e-commerce. Enabling more than 1 million customers to buy more sustainably from our climate positive brands.
As we also recognize the fact – you can’t improve what you can’t measure, we’ll be calculating the carbon sequestered each year by the rainforest we protect and the carbon getting stored along the way. To help brands reduce their carbon footprint.
We are One Tribe – a climate action platform that helps brands to save our environment and tackle climate change each time consumers shop online via their e-commerce stores.
In short, you can say that we’re on a mission to contribute towards the United Nations Sustainability Goals that comprises a total of 17 Goals with 169 targets. Out of these 17 Goals, [1], [11], [13], [14], [15], and [17] are the 6 main goals that we support through our projects and partnerships.
One Tribe technology integrates with the majority of e-commerce stores to allow brands to protect trees with every purchase.
Think of it similar to tree planting technology, only rather than planting, we protect mature trees in the Amazon Rainforest (more on this later).
When a consumer purchases a product or a service through a partner of One Tribe, a micro-donation of that sale goes towards a forest sequestration project. Verified by The Rainforest Trust.
We work across multiple projects un the Amazon that goes beyond protecting trees, and hones in on preserving wildlife, caring for delicate eco-systems, protecting indigenous communities, and stopping deforestation. All of which contribute to the reduction of CO2 in our atmosphere.
To dive deeper into the science of sequestration helps gain a better understanding of how beneficial One Tribe is in maintaining our eco-systems and preserving the planet.
It’s relatively simple – trees remove CO2 from air and thus clean our atmosphere.
A typical tree can absorb around 21 kilograms of carbon dioxide per year. So mature trees in the Amazon have the ability to suck up 2.4 billion metric tons of carbon each year. Exactly why the Amazon gets it’s nickname ‘The lungs of the Earth’.
What we do is we measure the impact of the brands we work with and aim to offset their carbon emissions by protecting an area of land where trees are responsible for regulating said carbon.
The primary measurement metrics we use is acres. One acre of forest land is equivalent to 16 tennis courts. We select projects within the Rainforest Trust radius that have a high carbon storage rate of 99.4 metric tonnes of carbon per acre. There are around 471 billion tonnes of carbon stored in tropical forests and one acre of forest stores the same amount of carbon that the 21 cars produce in one year. Making it a highly effective method to manage and regulate carbon emissions.
Also, we took a new approach while measuring the tree density in the rainforest we protect. After years of research, we found that there’s a strong correlation between oldest or most mature trees and their carbon soaking capability – oldest are the greatest soakers. So, we shifted from 25 trees per 100 square metres that included trees in the canopy layer to counting 5 trees per square metres that includes only the most mature trees in the emergent layer to focus on protection of mature forests or say, to focus on what matters the most.
Either way, the science says that protecting trees is much more effective than planting trees.
We are One Tribe and we’re on an ambitious mission to expand the types and scale of the forest projects we support. Our aim is to continue growing our positive impact across the globe. We will have a leading role in the global movement of businesses working together to protect the planet for our future generations.
We recognize that sustainability is a journey and not a destination and are committed to keep moving forward.
We humbly thank the brands who’ve worked with us, our conservation partner – the Rainforest Trust and our consumer base for helping us to grow as a brand and achieve our goals in 2021.
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One Tribe is a Climate Action Platform enabling businesses and their customers to make a positive environmental impact.
