Humanity is set to reach the tipping point of no return. Climate change is arguably the most serious threat facing our planet. The threat coincides with increasing CO2 emissions caused by tropical deforestation. It is a global challenge that requires immediate action. Collectively, as one tribe, we can make a difference.
Avoiding further climate change will require stabilizing and ultimately reducing CO2 levels in the atmosphere, which is most cost-effectively done through the conservation of tropical forests and sustainability planning. One Tribe has aligned with the United Nations Framework Convention on Climate Change (“UNFCCC”). One Tribe’s solution provides an opportunity to take action on tropical deforestation issues around the world and work with businesses and their customers to make a positive impact now.
One Tribe is positive that we can succeed together if we accelerate our understanding of the challenges we face. In the words of Greta Thunberg, “hope lies in the fact that people don’t know what is going on. If we become aware, then change can happen.” That is where One Tribe comes in – the delivery of awareness through a collective of businesses and communities who share the same goals.
One Tribe will unite businesses and NGOs to establish a collective with the single-minded purpose of saving as much tropical forest as possible before it’s too late. One Tribe is currently collaborating with several organizations to raise awareness that tropical forest conservation and natural regrowth is one of the more cost-effective solutions to aid in CO2 reductions. One Tribe is focused on several projects globally, protecting rainforest within the Amazon basin and across the globe.
When we look at the alternatives, many conservationists are concerned that tradable carbon credits for forested land could lead to land grabs and evictions. One Tribe, by aligning with the UNFCCC framework, will focus on protecting indigenous communities by raising awareness of the Bali Action Plan, which clearly lays out new tropical forest sustainability procedures. Most carbon markets have never materialized, and most funding for Reducing Emissions from Deforestation and Degradation Plus (“REDD+”) comes from public funds rather than businesses. Providing businesses with a direct link to conservation projects, as opposed to using carbon credit projects, can both increase effectiveness and customer engagement levels.
One Tribe is committed to rainforest conservation because of, among other things, its incredible potential for CO2 storage in a cost-effective way. For instance, on One Tribe’s first indigenous land project in Peru, with partners, Rainforest Trust and Center for the Development of an Indigenous Amazon (“CEDIA”), a £20 donation can protect up to five acres of Amazon rainforest in Peru and keep approximately 3,675 metric tons of carbon dioxide stored. If this land were to be burned or chopped down, the carbon released into the atmosphere would be equal to the yearly carbon dioxide released of approximately 781 U.S. cars.
The carbon Rainforest Trust secured last year alone was equal to the yearly average emission of approximately 40.1 million cars in the U.S. – almost twice as many cars as in the U.S. State of California alone. Rainforest Trust has already protected over 23 million acres and the carbon stored within. They have reduced the CO2 emissions equivalent to every passenger vehicle currently on the planet – 1.06 billion-plus 278 million more. Millions and millions more tons of carbon are stored in future project sites that have already been identified. Together with Rainforest Trust, One Tribe will be able to conserve these intact forests forever.
One Tribe is aligned with the United Nations Sustainability Goal Number 17 ‘Partnerships for Goals’ by collaborating and working with global businesses, organizations, founders, and CEO’s to develop marketing and customer engagement tools that engage businesses and their customers in unified climate action. This messaging and marketing opportunity will drive sustainable business growth and global climate action for businesses that join as one tribe to fight the climate crisis.