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Who Are One Tribe?

One Tribe is a group of environmentalists, technologists and marketers on a mission to protect the lungs of planet earth.


One Tribe Vision and Mission

Our mission is to protect billions of trees and our planet for future generations by engaging global businesses and their millions of customers in climate action.

One Tribe Vision looks to a future where sustainability is at the crux of business success- a time when profit and purpose are inseparable. We want humanity’s impact on the environment to be inevitably positive and to protect the future of the planet for our children and grandchildren.

We achieve this by building technology that engages and rewards customers for conscious purchasing decisions. Meriting growth for businesses who are taking decisive action to be more sustainable.

02.1 - WHAT WE DO

What does One Tribe Do?

One Tribe enables businesses to be more sustainable by funding rainforest protection projects that store carbon from being released into the atmosphere. By enabling customers to protect rainforest when they shop online we also empowers consumers to drive positive change

trees protected
tonnes carbon stored
acres saved
car emissions removed


Why Rainforests

Rainforests are the lungs of our planet, the natural solution to climate change that remove and store CO2 from our atmosphere. Your purchase has now directly help protect them.

Instant Climate Action, thank you!

How does One Tribe protect rainforest?

One Tribe connects businesses directly to rainforest protection charities through the platform so every sale can directly donate and protect rainforests and the indigenous tribes and biodiversity that call them home. The rainforest charities  then fund on-the-ground projects to save and continually protect the land.

How are the funds distributed?

Every month One Tribe collects payments from businesses who are protecting rainforests with their business and customers. One Tribe then makes payments to the projects via our conservation partners.

These funds are distributed to the relevant conservation teams to continue the protection of threatened rainforests.


Our Rainforest
Protection Projects

Protecting the lungs of our planet.

Protect the Leuser Ecosystem
on the island of Sumatra

Stopping Deforestation at the Edge of the Bolivian Amazon


Watch our brand video!


Why are we a B Corp?

In January of 2020 One Tribe was certified as a B Corporation (B Corp)

B Corps are a new kind of business that balances purpose and profit. We are extremely proud to have joined a global community that includes brand such as Patagonia, Allbirds, Abel & Cole and Ben & Jerry’s.

B Corp aligns with our core principles of environmental performance, transparency and accountability and is part of a trend towards sustainable business that is essential for the survival of the human race (no less!).

03.1 - How did we get here

Where it all began

Our co-founders Ric Porteus and Tom Murray met at Burning Man Arts Festival in the Nevada Desert in 2014. Ric was a Director of Pacha Group in Ibiza and Tom was working in rainforest protection in Panama. They both recognised the need for a new technology platform that linked businesses and their customers to rainforest protection projects and show their climate impact in real time. They agreed there and then in the desert that they would work together to find a solution.

Fast forward 5 years and after a number of successful pilot campaigns in the live events sector, One Tribe was launched in 2019!


There is a Solution.

Saving our planet is within reach, we have worked out all the problems, we are working on all the solutions, most of them we can do now, and, over time, all of them help the economy.

We have a plan, we know what to do. There is a path to sustainability.

Sir David Attenborough

Natural Historian